2K today announced that NBA 2K16, the latest iteration of the top-rated and top-selling NBA video game simulation series*, has set an unprecedented franchise record, selling-in over four million units worldwide within the first week of release.
“Each year we set out to deliver not only the best on-court basketball video game, but a full off-court entertainment experience that transcends basketball,” said Jason Argent, senior vice president of basketball operations at 2K. “NBA 2K fans around the world are buying this title faster and in greater numbers than ever before.”
Continuing the success trajectory of one of the most dominant entertainment franchises of the last decade, NBA 2K16 delivers the most dynamic and realistic sports gameplay yet and is receiving tremendous critical acclaim. Media praise included a 9.0/10 review score from IGN, who said that “NBA 2K16 is a great representation of the sport of basketball, and it plays like a dream – both online and off”; and Sporting News called it “the most impressive sports game ever assembled.”
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